Which of the following is true about integrated services?
A. They make it difficult for the client to coordinate all of its marketing efforts.
B. They help in maintaining control of the entire promotional process.
C. They reduce synergy in the promotional process.
D. They help in eliminating the requirement for economies of scale.
E. They create individual branding for varied products or services.
Answer: B
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Answer the following statement true (T) or false (F)
The process of converting an idea into words or gestures that will convey meaning is called ________
Fill in the blank(s) with correct word
?What is the appropriate measure used to examine whether a management is maximizing the firm's stock price?
A. ?Retained earnings B. ?Net income C. ?Cash flows D. ?Earnings per share E. ?Accounting profits
Atlas Door tightly controlled logistics so that it always shipped only fully complete orders to construction sites. In regard to the five forces model, which of the following is a reason this might give them competitive advantage?
A. It created a high threat of substitution. B. It helps to reduce the threat of new entrants. C. It gave more power to buyers. D. It created low entry barriers for new entrants.