Many car manufacturers have developed prototypes of alternative energy vehicles like hydrogen-fueled cars. When developing their marketing strategies, how can these firms use the diffusion of innovation curve in the early stages of product development?
What will be an ideal response?
They need to identify and promote their cars to innovators. They can use what they learned from the early electrical cars, especially the fact that many celebrities bought them, creating significant publicity. Innovators will also include consumers who are heavily involved in following the latest technology, subscribe to auto magazines, attend car shows, and participate in auto technology blogs.
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Customer contact personnel with a company should not allow the lifetime values of individual customers to affect the way they deal with a customer since every customer should be treated equally
Indicate whether the statement is true or false
On the work sheet of a sole proprietorship, merchandising company, the difference between the debits and the credits for the Income Statement and the Balance Sheet columns represents the net income or net loss
Indicate whether the statement is true or false
Which of the following is not an inherent risk typically associated with debt covenant compliance issues?
a. Whether debt covenants are calculated accurately. b. Whether debt payment transactions are properly initiated. c. Whether compliance with debt covenants is appropriately disclosed. d. Whether compliance with debt covenants is appropriately reviewed.
The relevant range
A) is the normal range of output B) is the range of output where cost relationships are valid C) may change from period to period D) all of the answers are correct