Because of its size and relative power, Walmart can easily impose controls on small manufacturers, such as PenAgain, but with large, powerful suppliers such as P&G, the control is more balanced between parties. Walmart's various marketing channel relationships offer examples of different forms of a(n) ________ marketing system.
A. cooperative
B. independent
C. administered vertical
D. conventional horizontal
E. corporate
Answer: C
You might also like to view...
In determining whether a decision is ethical, teleological ethical theories focus on the consequences of the decision.
Answer the following statement true (T) or false (F)
Which of the following is an example of an input control test?
a. sequence check b. zero value check c. spooling check d. range check
Standard costs are realistically predetermined costs of direct materials, direct labor, and overhead that usually are expressed as a cost per unit
Indicate whether the statement is true or false
The cost of merchandise available for sale minus the value of ending inventory at cost equals the _____
a. gross profit b. cost of goods sold c. beginning inventory d. open-to-buy