The pass-along rate refers to the
A. number of persons to whom a magazine copy has been given and who have read it.
B. television advertising rate charged to national advertisers.
C. percentage of people who skip over an ad while reading a publication.
D. magazine advertising rate for throw-away publications.
E. newspaper advertising rate charged to manufacturers by retailers placing ads for them.
Answer: A
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Answer the following statement(s) true (T) or false (F)1.
1. A decision support system (DSS) and an executive information system (EIS) are the same thing. 2. Although extremely useful, the problem with executive information systems (EIS) is that they are very complex and user-unfriendly. 3. A major current trend is the use of wireless networks which enable workers to stay connected from almost anywhere through the use of radio-frequency signals. 4. Expert systems are very complex integrated systems that are of use primarily to IT experts. 5. Due to the trend toward smaller and faster computers, many firms are now actively engaged in computer activities, such as payroll, that were outsourced five years ago.
Mona sets up a business consulting firm in which the employees are motivated because they find their work interesting and creative. She carefully hires workers who fit well with their assigned tasks. Also, she clearly defines the results expected of each worker, but allows the workers to determine the means to these results. Which of the following best describes Mona's business?
A. a firm that relies on high output controls to tap into extrinsic motivation B. a firm that relies on high output controls to tap into intrinsic motivation C. a firm that relies on high input controls to tap into intrinsic motivation D. a firm that relies on high input controls to tap into extrinsic motivation
If you use your car as collateral for a loan, you will not have clear title to the car until the loan is repaid
Indicate whether the statement is true or false
Howie has just started writing a blog about personal finance. He is writing for two reasons: (1) to help the public learn more about personal finance, (2) to generate income for himself. He has targeted high-school and college-aged individuals for his market because he believes they are still open to learning how to handle their money, how to save, how to invest, and how to buy wisely. Considering his target market, which of the following would most likely generate the largest revenue stream for Howie?
A. Charge for a subscription B. Post YouTube videos of testimonies from others who have saved C. Provide information about other publications that may assist his subscribers D. Commissions earned from sellers of products linked to the site