Which of the following is used indicate the steps or procedures that will be used in measuring a concept?

a. a conceptual definition
b. an indicator
c. an operational definition
d. a nominal definition


Answer c,

Communication & Mass Media

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Suzanne believes that men and women are essentially different and should have different rights, roles, and opportunities. She would be considered: a. an anti-feminist

b. a separatist feminist. c. a cultural feminist. d. a third wave feminist. e. a liberal feminist.

Communication & Mass Media

The psychological theory that describes how individuals tend to ignore or "explain away" messages that are inconsistent with previously held beliefs is known as the

a. cumulative effects theory b. magic bullet theory c. N-step theory d. agenda-setting theory e. cognitive dissonance theory

Communication & Mass Media

A speech engaging opposing views would most likely follow what persuasive speech design?

a. refutative b. comparative c. problem solution d. motivated sequence

Communication & Mass Media

Researchers should rely on the one or two methods they know to answer any and all research questions and hypotheses.

Answer the following statement true (T) or false (F)

Communication & Mass Media