A controlling message is one that gives instructions and rules

Indicate whether this statement is true or false.


FALSE

Communication & Mass Media

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The problem or opportunity statement should do all of the following, EXCEPT:

a. Not exceed two to three sentences b. Include the perception of the author c. Provide a concise written statement of the situation d. Function like the lead in a newspaper article

Communication & Mass Media

Because listeners have a tendency toward selective attention, speakers must be sure to

A) provide clear supporting material for listeners. B) use several visual aids. C) use animated gestures and facial expressions to entertain them. D) tell the audience what they want to hear. E) motivate listeners to pay attention.

Communication & Mass Media

The most complicated type of listening that requires you to make a judgment about the

message you receive is called _____________ listening. A. appreciative B. discriminative C. critical D. factual

Communication & Mass Media

The news producer is responsible for a wide variety of duties including:

a. news gathering b. news writing c. assembling the elements of a newscast (including stories & sound elements) d. news reading e. news reporting f. all of these g. none of these

Communication & Mass Media