Identify three ways marketers can maximize marketing effectiveness of e-mails
What will be an ideal response?
Student answers will vary. Here are seven possible ways marketers can maximize marketing effectiveness of e-mails:
• Give the customer a reason to respond (e.g., powerful incentives for reading e-mail pitches and online ads, such as trivia games, scavenger hunts, and instant-win sweepstakes).
• Personalize the content of your e-mails and use an engaging subject line.
• Offer something the customer can't get via direct mail like time-sensitive information.
• Make it easy for customers to opt in as well as unsubscribe.
• Run controlled split tests to explore how location, color, and other factors affect "Sign Up Now" messages. Controlled split tests assemble online matched samples of consumers with one sample given a test message that manipulates one factor and the other being a status quo control.
• Combine e-mail with other communications such as social media.
• Employ "heat mapping," which tracks eye movements with cameras to measure what people read on a computer screen.
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Answer the following statement true (T) or false (F)
The party to a promissory note that agrees to repay money on the maturity date of the note is called the
a. Lender b. Maker of the note c. Payee of the note d. Recipient of the note
High Step Shoes had annual revenues of $190,000, expenses of $106,200, and paid dividends of $20,000 during the current year. The retained earnings account before closing had a balance of $302,000. The Net Income for the year is:
A. $63,800 B. $83,800 C. $190,000 D. $365,800 E. $385,800
Molton Inc., which operates a chain of retail toy stores, prepares GAAP based financial statements. Molton must use the allowance method to account for business bad debts for both book and tax purposes.
Answer the following statement true (T) or false (F)