Steve wants to gift a box of chocolates to his best friend. He walks into a store and buys Belgian chocolates because his friend once mentioned that they are the best in the world. This is an example of how consumers respond to ________.
A. price
B. fitting the product to the culture
C. quality
D. brand strategy
E. country-of-origin effect
Answer: E
You might also like to view...
When another person does not understand the denotative meaning of our words, we have a potential ______.
Fill in the blank(s) with the appropriate word(s).
The reservation price or the maximum that most consumers would pay for a given product is known as the ________ price
A) expected future B) usual discounted C) upper-bound D) typical E) historical competitor
The time period assumption:
A. Prescribes that a company record the expenses it incurred to generate the revenue reported. B. Means that accounting information reflects a presumption that the business will continue operating instead of being closed or sold. C. Presumes that the life of a company can be divided into time periods, such as months and years, and that useful reports can be prepared for those periods. D. Means that a business is accounted for separately from other business entities, including its owner. E. Means that we can express transactions and events in monetary, or money, units.
Cooperative buying is generally used by _____
a. inside buying organizations b. outside buying organizations c. small, independent retailers d. formal buying organizations