Fearing the market for DVD-delivery of movies had peaked, Netflix tried to shift its business model to online streaming of movies but had to backdown due to negative customer reactions

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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Johnson & Johnson was perceived as more ethical than Exxon in their handling of their crisis because they communicated with the public while Exxon did not

Indicate whether this statement is true or false.

Communication & Mass Media

This is defined as the upfront research or audit of a potential investment or product claim

A) investment responsibility B) stock report C) financial management D) embezzlement E) due diligence

Communication & Mass Media

The only type of regulation and management of the media through government law seems to be endorsed by the media industry when it benefits the industry; do you agree? A. If yes, why do you agree? Is this just another example of businesses trying to survive by getting the most protection as possible without consequence or is this greed? Could it be both? Explain your answer. B. If no, why do you disagree?

What will be an ideal response?

Communication & Mass Media

A communication audit is an example of which type of research?

a. formal b. informal

Communication & Mass Media