Answer the following statements true (T) or false (F)
1. The relationship between the firm and its suppliers is solely commercial and financially
based.
2. The customer-firm relationship is based on ethical principles as well as commercial criteria.
3. The common goal of most NGO campaigns is to use customer and public pressure to force the corporation to adjust its strategic focus.
4. Global CSR incudes aspects of economic responsibility, legal responsibility, ethical
responsibility, and global philanthropic responsibility.
5. Placing the firm’s support toward a single philanthropic cause via public relations or
advertising is not strategic philanthropy. In fact, this “cause-related” marketing can backfire and lead to mistrust and suspicion about the true motives of the firm.
1. FALSE
2. TRUE
3. TRUE
4. TRUE
5. TRUE
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Which of the following responses to job dissatisfaction occurs when the employee allows the situation to get worse and may be late or absent from work and put in less effort on the job?
A. loyalty B. exit C. neglect D. voice
Techniques to emphasize important ideas include which of the following?
a. Repetition b. Passive voice c. Inductive order d. All of the above
In ________, all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized Web site
A) account aggregation B) a financial portal C) integrated financial services D) EBPP systems
The accounting equation must balance before and after every accounting transaction.
Answer the following statement true (T) or false (F)