The Terminator Home Security Company markets its infrared alarm system to urban residents who are more likely to experience a theft than their rural counterparts. This is an example of ____ segmentation.
A. demographic
B. brand-related
C. psychographic
D. geographic
E. behavioristic
Answer: D
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LEXIS is a public database where the existence of legal proceedings against a company or key members of the company can be found
a. True b. False Indicate whether the statement is true or false
The key difference between whole or total package final offer arbitration and issue-by-issue final offer arbitration is that:
A. Issue by issue final offer arbitration is illegal B. The arbitrator has less freedom to choose between offers in issue-by-issue arbitration C. Issue by issue final offer arbitration is less effective in controlling the "chilling" effect D. Whole package final offer arbitration places more constraints on the arbitrator
Willow Trees Inc. makes seven different products, four of which are within their first year of existence. The demands for all products, especially the newest ones, are not well known
The newest products are intended to complement their existing products and take different materials, different processes, and an entirely different set of labor skills for production. Which of these statements regarding their likely sales and operations planning activities is BEST? A) The planning values for the oldest items in the product line should be used for the new items in the product line. B) Willow Trees Inc. should avoid using sales and operations planning until their product line matures. C) Willow Trees Inc. should use top-down planning. D) Willow Trees Inc. should use bottom-up planning.
The National Cooperative Research Act is designed to inhibit formation of joint ventures
Indicate whether the statement is true or false