True or False Predictive research attempts to forecast some situation or value that will occur in the future
Indicate whether the statement is true or false
T
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Several years ago, the D'arcy Massius Benton & Bowles (DMBB) agency created psychographic profiles for several countries and regions." Which region did the survey specifically focused on?
A) Asia B) America C) Europe D) Australia E) Far East
Electronic communication should be the primary medium when the message that needs to be sent is negative.
Answer the following statement true (T) or false (F)
Describe two advantages of e-tailing and two disadvantages.Advantages1. Extensive Selection: No other channel offers the breadth and depth of selection. From information search to purchase, the Internet gives consumers greater access to more choices and different product options.2. Considerable Information Available for Product Research and Evaluation: The Internet dramatically expands consumers' knowledge, offering an almost unlimited number of websites that research, evaluate, and recommend products and services. From retailers (Best Buy in electronics) to independent testing organizations (CNet in technology), consumers can find information on anything.3. Build Product Communities: The Internet brings together groups of individuals with a shared interest to create virtual communities.
These communities share information, ideas, and product information.4. Individualized Customer Experience: The Internet allows a great deal of personalization for both the consumer and the company. Consumers can get one-on-one interaction from a customer service representative and create their own web content based on personal preferences. At the same time, companies can tailor messages and web content by analyzing consumer web history. The end result is a more customized, personal experience for the consumer. Disadvantages1. Easier for Customers to Walk Away: The customer is in total control of the web experience and has the opportunity to walk away at any time. In sharp contrast to a personal-selling situation or even a retail store, the customer can simply click to another site. This puts additional pressure on the website to attract and then hold on to visitors.2. Reduced Ability to Sell Features and Benefits: Websites incorporate sophisticated tools to display and highlight critical features and benefits. However, unless the customer initiates additional contact via web live chat, phone, or e-mail, it can prove challenging to engage the customer to answer questions or deal with objections.3. Security of Personal Data: Over the past several years, numerous highly publicized data security breaches have occurred involving e-retailers (as well as retail stores). While companies work hard to make their websites secure and keep personal data such as credit card numbers private, many consumers still have concerns about the security of their data. These concerns lead some consumers to limit their electronic purchases. What will be an ideal response?
Businesses using web feeds are not dependent on e-mail for relaying information and do not have to rely on the fact that people will visit their sites
Indicate whether the statement is true or false