Which of the following is not a question for the Blanchard/Peale test for ethical behavior?
A) Is it legal?
B) Does it follow industry code?
C) Is it balanced?
D) How does it make me feel?
B
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Indicate whether the statement is true or false
The revenue premium approach to estimating brand equity compares a branded product to the same product without a brand name, such as a private label brand
Indicate whether the statement is true or false
A restriction/appropriation of retained earnings
a. decreases total assets b. increases total retained earnings c. decreases total retained earnings d. has no effect on total retained earnings
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Indicate whether the statement is true or false