The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product
A) developing
B) positioning
C) communicating
D) reversing
E) researching
C
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Each of the following is considered trade dress except
A. the font and size of print used in a national store's print advertising. B. the costume worn by your school's mascot at sporting and other events. C. the white linen tablecloths at the Four Seasons Restaurant in New York City. D. the brown uniforms and trucks at UPS.
Day-to-day transactions are stored in the operational database
Indicate whether the statement is true or false
Market research refers to________
A) applying marketing research to a specific geographical marketing area B) a process used by businesses to collect information used to make sound business decisions and successfully manage the business C) a process used by businesses to analyze and interpret information used to make sound business decisions and successfully manage the business D) the function that links the consumer, customer, and public to the marketer through information E) information used to identify and define marketing opportunities and problems
The Racketeer Influenced and Corrupt Organizations Act (RICO) applies only to organized crimes
Indicate whether the statement is true or false