Cathy just started a job with XYZ Manufacturing Company. She attended an orientation and was given a packet providing information about the various employee benefits XYZ offers. One item in the packet was a booklet and application form from an auto insurer. The insurer offers lower premiums to XYZ employees. The insurer's plan for selling individually-underwritten auto insurance to employees of XYZ Manufacturing Company is called
A) direct response.
B) mass merchandising.
C) financial institution distribution.
D) multiple marketing.
Answer: B
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Because of changing market conditions, Friendly Corporation made the decision to redeem $300,000 of its bonds prior to maturity. The bonds had been issued at a discount and the balance in the discount account at the time of redemption was $15,000 . The corporation's bond certificates indicated that the bonds could be retired early at 103 . Friendly's retirement of the bonds would result in a(n)
a. loss of $24,000. b. gain of $6,000. c. decrease in owners' equity of $9,000. d. increase in assets of $15,000.
_____ is a methodology of solving a new problem established on the solutions of similar problems.
A. Case-based reasoning B. Yield management C. What-if analysis D. Sensitivity analysis
Which of the following is not considered deceptive by the FTC in regards to advertising?
A) Statements that have the potential to mislead reasonable customers B) A money back guarantee C) Implying claims without actually making them D) Omitting important information that might shape the purchase decision E) An untrue statement
________ is a benefit of business incubators.
A. A shared cost B. An information silo C. High security D. Provision of venture capital E. Guaranteed profitability