The first objective of campaign advertising is to
a. raise the social consciousness of voters.
b. give voters a detailed biography of a candidate.
c. ensure that a candidate has a high level of name recognition among voters.
d. get across to voters some basic issue stands.
e. define the challenger.
Ans: c. ensure that a candidate has a high level of name recognition among voters.
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Historically speaking, the process used to pick prime ministers in postwar Japan has tended to produce prime ministers who
a. led a particular faction of the party. b. had no previous experience in government or party leadership positions. c. were strongly associated with the outgoing prime minister. d. were essentially chosen by the consensus of the leaders of various party factions and thus essentially everyone's second choice. e. were adept at manipulating public opinion.
According to APA style, when presenting statistical results, you should
a. always present in population parameters b. provide enough information to allow the reader to corroborate the results c. use economy of expression d. always present statistical information in a table
Smaller interest groups often meet with more success because
a. They have highly developed methods of fundraising. b. They make large campaign contributions c. Their members are more active. d. They have more resources with which to mobilize the public. e. They pursue only less politicized issues.
In 1985, Mikhail Gorbachev, the new general secretary of the Communist Party of the Soviet Union, called for __________
a. détente b. a new thinking c. Glasnost d. a new world order