Buzz marketing, consumer-generated marketing, and viral marketing are new names for what used to be known simply as word-of-mouth communication. 

Answer the following statement true (T) or false (F)


True

The use of word-of-mouth marketing is nothing new, but buzz marketing is a systematic and organized effort to encourage favorable word-of-mouth.

Business

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The key to using customer service to develop long-term relationships is to view service as a way of differentiating your product from the competition

Indicate whether the statement is true or false

Business

What are the major advantages and disadvantages of the Internet for relationships?

What will be an ideal response?

Business

The following information is available for Richardson Company for its first year of operations: Sales in units 5,000 Production in units 8,000 Manufacturing costs: Direct labor $3 per unit Direct material $5 per unit Variable overhead $1 per unit Fixed overhead $100,000 Net income (absorption method) $30,000 Sales price per unit $40 Refer to Richardson Company. If Richardson Company were using

variable costing, what would it show as the value of ending inventory? a. $120,000 b. $64,500 c. $27,000 d. $24,000

Business

TynsCorp is reviewing its benefits package. Which of the following benefits would TynsCorp be able to discontinue since it is NOT a legally required employee benefit?

A. Employer contributions to Social Security B. Employer contributions to unemployment insurance C. Employer contributions to workers' compensation insurance D. Employer contributions to minimum life insurance

Business