The number of intermediaries between the product (or manufacturer) and the consumer is referred to as
A. channel exclusivity.
B. channel quality.
C. channel length.
D. channel concentration.
E. channel fragmentation.
Answer: C
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The ______ is responsible for the budgeting process that results in a master budget for the entire organization.
a. finance manager b. finance controller c. finance executive officer d. finance coordinator
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