Firms owning brand names like Coca-Cola that are so well known continue spending hundreds of millions of dollars on advertising

Since this doesn't seem to be an effort to increase consumer awareness what is the possible explanation for this behavior?


The stronger the brand name and the more a firm has invested in creating that name, the more the firm will invest in trying to protect that name. It is likely viewed as a method of protecting their existing investment.

Economics

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What is the price of a TV in an open economy without a quota? 

A. $125 B. $100 C. $75 D. $150

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The majority of export in the U.S. come from:

A. consumption goods and automotive vehicles. B. capital goods and industrial supplies. C. capital goods and consumption goods. D. industrial goods and consumption goods.

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The demand curve for a monopolistic competitor is likely to be steeper than that of a monopolist.

Answer the following statement true (T) or false (F)

Economics

When resources are misallocated, or allocated inefficiently,

A. market failure occurs. B. then it must be the case that there is imperfect information in the market. C. then there must be external costs or benefits in production. D. then it must be the case that the good is a public good.

Economics