Broadcast news should be written for the
a. ear
b. eye
A
Communication & Mass Media
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How can a speaker organize an impromptu speech?
What will be an ideal response?
Communication & Mass Media
Never round off numbers used in broadcast copy
Indicate whether the statement is true or false
Communication & Mass Media
The ________ theory proposes that people base their behavioral decisions on the interaction of cognitive and environmental factors.
A. health belief B. reasoned action C. action D. social cognitive
Communication & Mass Media
"Let us never negotiate out of fear. But let us never fear to negotiate" is an example of
A. illustration. B. repetition. C. metaphor. D. imagery. E. antithesis.
Communication & Mass Media