Broadcast news should be written for the

a. ear
b. eye


A

Communication & Mass Media

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What will be an ideal response?

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"Let us never negotiate out of fear. But let us never fear to negotiate" is an example of

A. illustration. B. repetition. C. metaphor. D. imagery. E. antithesis.

Communication & Mass Media

Never round off numbers used in broadcast copy

Indicate whether the statement is true or false

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The ________ theory proposes that people base their behavioral decisions on the interaction of cognitive and environmental factors.

A. health belief B. reasoned action C. action D. social cognitive

Communication & Mass Media