Company management is having a difficult time deciding whether to allot more money to a marketing campaign involving ad buys and promotional events, or to a staff of sales representatives to sell the organizers
What factor should they consider in allotting the budget?
A) A national marketing campaign can cost more than the yearly salaries of an entire sales department.
B) A marketing campaign can reach prospects in several geographic areas at the same time.
C) Salespeople can visit several retail outlets a day.
D) Salespeople work on commission.
E) Even with a marketing campaign, retail outlets will need to order through and be trained on product knowledge by salespeople.
E
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________ is the visual ability that helps one see things in low light contexts.
A. Depth perception B. Visual color discrimination C. Far vision D. Night vision E. Near vision
Which of the following statements is true regarding vertical analysis?
A) Vertical analysis compares financial data for a single entity over time. B) Vertical analysis is used to compare companies of different sizes. C) Vertical analysis compares trends of one company with a different company. D) Vertical analysis expresses one item of a statements as a percentage of another item in a different statement.
Chapter 6 Review ? Understanding the basic organization and expectations for good- and neutral-news messages will help you build goodwill and maintain your professional credibility in business relationships. These questions review the basic good- and neutral-news guidelines for messages. Good- and neutral-news messages use a direct or deductive approach. Choose the best definition for the
selection of a direct outline. Selection Definition Opening _________ A. Indicates future relationships B. Provides a situational buffer C. States the main point Fill in the blank(s) with correct word
Which of the following is false about the union representation process in the first years after the NLRA was passed in 1935?
A. Employers were not allowed to participate in representation campaigns. B. Elections were always conducted by secret ballot. C. Strike participation was viewed as legitimate evidence of employees' support for a union. D. Employers did not generally challenge proposed bargaining units or election results.