Which of the following components is most likely to be reflected in an informational advertisement?
A. attractive appearance of the product
B. emotional fulfillment from using the product
C. elevation of social status from using the product
D. performance and availability of the product
E. celebrities who use the product
Answer: D
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Which of the following is NOT considered a source of market intelligence?
A) distributors B) industry trade publications C) customers D) causal research E) activities of competitors
Trendables, a manufacturer of electronic jewelry had the following results from its Subunit W:
Requirements:
1. Complete the performance evaluation report for this subunit (round to two decimal places).
2. Based on the data presented and your knowledge of the company, what type of responsibility center is this subunit?
3. Which items should be investigated if management's decision criteria is to investigate all variances equal to or exceeding $10,000 and 10% (both criteria must be met)?
4. Is it possible that the variances are due to a higher-than-expected sales volume?
5. Which balanced scorecard perspective is being addressed by this performance report? Is it a lead or lag indicator?
The left side of the accounting equation measures the amount that the business owes to creditors and to the stockholders
Indicate whether the statement is true or false
One application of seasonal indexes is to remove the seasonal variation in a time series. The process is called ____________________, and the result is called a seasonally adjusted time series
Fill in the blank(s) with correct word