Which of the following benefits is offered by sales promotion tools?
A) Sales promotion tools are more authentic and credible to buyers than others such as advertising, public relations, and personal selling.
B) Sales promotion tools can reach prospects who prefer to avoid mass media and targeted promotions.
C) Sales promotion tools are typically an indirect form of "soft-sell" and hence, better received by customers.
D) Sales promotion tools incorporate some concession, inducement, or contribution that gives value to the consumer.
E) Sales promotion tools allow buyers personal choices and encourage them to respond directly.
D
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Fieldstone Company was founded on January 1, Year 1. During Year 1, the company experienced the following events:1. Received cash revenue of $25,5002. Paid cash expenses of $20,0003. Issued common stock for $30,000 cash4. Paid cash dividend of $2,000 to owners.Required: a) Show the effects of the above transactions on the accounting equation. (Start by using appropriate element and account headings). Leave the cell blank if a transaction does not affect a given account. b) Prepare the Year 1 income statement and balance sheet for Fieldstone Company.
What will be an ideal response?
Regulatory forbearance reduces moral hazard because an operating but insolvent S&L will take fewer risks than healthy S&Ls that can take risks and still remain solvent
Indicate whether the statement is true or false
You have just been hired to manage an IHOP restaurant. How would you use the four building blocks of competitive advantage to increase your restaurant's market share?
What will be an ideal response?
The Food and Drug Administration was created in:
a. 1906 b. 1927 c. 1938 d. 1958 e. 1967