Scholarly research findings have lot of relevance to corporations, nonprofit organizations, and government agencies.

a. True
b. False


a. True

Communication & Mass Media

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Effective advocates realize all of the following except that ______.

a. constructing arguments is a complex undertaking b. arguments are more likely to succeed when the speaker is mindful of the audience c. arguments are more likely to succeed when the speaker is right d. arguments are more likely to succeed when a speaker adapts his or her statements to the context in which the argument takes place

Communication & Mass Media

Creative briefs include information about:

a. The target audience b. What you want the target audience to know, understand or feel c. Key insight d. All of the choices

Communication & Mass Media

According to research, if you post attractive friends' photos on your Facebook page, others are more likely to perceive you as physically and socially attractive.

a. true b. false

Communication & Mass Media

Drawings focus on helping an audience understand where events occur or where physical characteristics are typically found

Indicate whether the statement is true or false

Communication & Mass Media