How do economies of scale work in the music industry? What are first-copy costs?

What will be an ideal response?


ANS: Economies of scale work when a musical product can be marketed to a large number of fans, because the marginal costs of producing CDs are fairly low. First-copy costs include all the costs of producing and marketing the musical product. The marginal costs cover making additional copies of the CD and distributing them.

Communication & Mass Media

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The phase in which a supervisor and subordinate exchange resources in the further development of role definitions is referred to as ______________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

When responding to sexual harassment, you should first _______

a. report the action immediately without notifying the harasser b. avoid the harasser c. take some of the blame d. talk to the harasser

Communication & Mass Media

Explain the term "Flatter your Audience"?

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

When President G.W. Bush made a statement to the press about Hurricane Katrina, he was delivering ________ speech

A) a manuscript. B) an impromptu. C) a memorized. D) an extemporaneous.

Communication & Mass Media