How do individual factors affect the business buying decision process?
What will be an ideal response?
Individual factors are the personal characteristics of participants in the buying center, such as age, education level, personality, and tenure and position in the organization. Let us consider a 55-year-old manager who has been in the organization for 25 years. This manager is likely to have a greater influence and power over buying center decisions than a 30-year-old employed at the firm for only two years. The influence of various factors, such as age and tenure, on the buying decision process depends on the buying situation, the type of product, and the type of purchase (new-task, modified rebuy, or straight rebuy). Employees' negotiating styles will vary as well. To be effective, marketers must know customers well enough to be aware of these individual factors and their potential effects on purchase decisions.
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A) define the problem B) select the primary data collection method C) determine the sampling method D) calculate the budget E) determine the research design
Due to their brevity, text messages will probably ______.
A. become a standard practice in business communication B. develop norms where text jargon is appropriate in business settings C. increase the workload of electronically savvy workers D. not replace e-mail as the primary means of communications in business settings
Which of the following is not one of the nonfreehold estates that can be held by tenants?
A) Tenancy at will B) Tenancy at sufferance C) Periodic tenancy D) Tenancy under lease E) Tenancy for years
Jackson Company had a net increase in cash from operating activities of $8400 and a net decrease in cash from financing activities of $1600. If the beginning and ending cash balances for the company were $3400 and $11,800, what was the net cash change from investing activities?
A. An inflow or increase of $1600. B. Zero. C. An inflow or increase of $1800. D. An outflow or decrease of $1600.