Sixty-five percent of magazines are left unsold at the newsstand because:
a. distribution channels are not adequately used.
b. there are too many wholesalers.
c. large retail stores demand discounts, signing bonuses, and require wholesalers employees to stock the newsstands.
d. publishers are eliminating the use of wholesalers in the market channel.
e. there is a poor match of magazine supply with magazine demand.
Ans: e. there is a poor match of magazine supply with magazine demand.
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