There is a tendency for people to judge a change (task, technology, structure, people) primarily on the basis of how it will affect themselves.
Answer the following statement true (T) or false (F)
True
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A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs of distributing the product in the two countries. This phenomenon is called ________
A) opportunity cost B) market pricing C) tactical pricing D) price escalation E) transfer pricing
The principle of scarcity suggests that people are harder to influence when they feel that they are obtaining a scarce resource.
Answer the following statement true (T) or false (F)
According to the American Marketing Association, all of the following are important ethical values for professionals EXCEPT ______.
A. benevolence B. honesty C. transparency D. citizenship
If a new car loan and a home equity loan carry identical interest rates and the borrower itemizes deductions,
A) the home equity loan is preferred because the interest payment is tax-deductible. B) the auto loan is preferred because the interest payment is tax-deductible. C) neither is preferred because the interest payments on both are tax-deductible. D) neither is preferred because neither has deductible interest payments.