Which of the following would Oscar Mayer track to obtain data regarding response to its “Wake Up and Smell the Bacon” campaign?

a. TV ratings of bacon eating contests on morning shows
b. Facebook likes during the campaign
c. sales of bacon during the campaign
d. downloads of its special bacon app


d. downloads of its special bacon app

Communication & Mass Media

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The study of the type, amount, uses, and effects of touch is referred to as:

a. kinesics b. proxemics c. gazology d. haptics e. vocalics

Communication & Mass Media

Gestalts

What will be an ideal response?

Communication & Mass Media

If you make changes in copyrighted material, the material

A. reverts to public domain. B. becomes your property. C. is no longer protected by copyright. D. retains its copyright status.

Communication & Mass Media

Jim began his group's problem-solving meeting with the following question, "Should our university do something about parking?" What, if anything, is wrong with this question?

A. The group didn't understand the question. B. The question was phrased as an "either-or" question. C. Nothing is wrong with the question. D. Jim suggested the answer in the question. E. The question was not worded concretely.

Communication & Mass Media