Explain why companies must be careful to "not overpromise and underdeliver" on their products and services
What will be an ideal response?
While increasing expectations through increasing perceived benefits may inflate a company's sales at first, sales levels will drop if the product does not deliver the promised benefits; dissatisfied customers will not buy the product again.
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What is the profitability index for Project C? (Round your answer to two decimal places.)
The following information is provided by Kilmer Systems:
A) 1.48
B) 1.38
C) 1.26
D) 1.23
To be enforceable, a contract for a sale of goods priced at $50 or more must be in writing.
Answer the following statement true (T) or false (F)
One advantage physical stores have over online stores is simplified price and product feature comparison.
Answer the following statement true (T) or false (F)
Describe the two types of franchising systems.
What will be an ideal response?