Compare customer relationship management, supplier relationship management, partner relationship management and employee relationship management.
What will be an ideal response?
Supplier relationship management (SRM) - focuses on keeping suppliers satisfied by evaluating and
categorizing suppliers for different projects, which optimizes supplier selection. Partner relationship
management (PRM) - focuses on keeping vendors satisfied by managing alliance partner and reseller
relationship that provide customers with the optimal sales channel. Employee relationship management
(ERM) - provides employees with a subset of CRM applications available through a Web browse.
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In order to determine the average price of hotel rooms in Atlanta, a sample of 64 hotels was selected. It was determined that the average price of the rooms in the sample was $108.50 with a standard deviation of $16
a. Formulate the hypotheses to determine whether or not the average room price is significantly different from $112. b. Compute the test statistic. c. At 95% confidence using the p-value approach, test the hypotheses. Let ? = 0.1.
Which of the following are true of marketing? Check all that apply.
a. It is a philosophy or perspective that stresses customer satisfaction. b. It entails processes that focus on delivering value and benefits to customers. c. It focuses solely on selling the goods, services, or ideas that the company produces. d. It involves building long-term, mutually beneficial relationships.
_____ is an OD technique that involves mediation to resolve problems or conflicts among individuals or groups.
Fill in the blank(s) with the appropriate word(s).
Frederick Taylor's goal was to find ways to improve worker motivation by making work more interesting and challenging.
Answer the following statement true (T) or false (F)