The marketing mix should be set before the best target market is selected.

Answer the following statement true (T) or false (F)


False

Selecting a target market and developing a marketing mix are interrelated. Both parts of a marketing strategy must be decided together.

Business

You might also like to view...

Retained earnings represents the cumulative amount of net income, over the life of the company, which has not been distributed to stockholders as dividends.

Answer the following statement true (T) or false (F)

Business

Shale Remodeling uses time and materials pricing. It is setting prices for next year using the following information:  Labor rate, including fringe benefits$75per hourAnnual labor hours 6,350hoursAnnual materials purchases$1,206,250 Materials purchasing, handling, and storage$241,250 Overhead for depreciation, taxes, insurance, etc.$666,750 Target profit margin for both labor and materials 25% What should Shale set as rate per hour of labor hour?

A. $200. B. $180. C. $225. D. $150. E. $250.

Business

CRC is an error detecting code

Indicate whether the statement is true or false.

Business

Which of the following is not considered to be part of the upper echelon leadership of an organization?

a. president b. chief operating officers c. top management team d. top department leader

Business