Which of the following is NOT a potential shortcoming of the telephone survey?
A) The respondent cannot be shown anything.
B) It does not permit the interviewer to make various "face-to-face" judgments and evaluations.
C) It does not permit a high quality sample.
D) It does not allow for the observation of body language, facial expressions, or eye contact.
E) It does not allow for collecting a large quantity of information.
C
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______________ is the process of translating a message into understandable symbols or language.
A. Mediation B. Transformation C. Encoding D. Decoding E. Enriching
The "driving forces" in an industry
A. usually are spawned by growing demand for the product, the outbreak of price-cutting, and big reductions in entry barriers. B. appear when an industry begins to mature but are seldom present during early stages of the industry life cycle. C. are major underlying causes of changing industry and competitive conditions and have the biggest influences in reshaping the industry landscape and altering competitive conditions. D. are usually triggered by shifting buyer needs and expectations or by the appearance of new substitute products. E. are usually triggered by changing technology or stronger learning/experience curve effects.
The Sweet Smell of Success Fragrance Company borrowed $60,000 from the bank to be paid back in five years and used all of the money to purchase land for a new store. Sweet Smell's balance sheet would show this as:
A. $60,000 under Land and $60,000 under Notes Receivable (long-term). B. $60,000 under Other Assets and $60,000 under Other Liabilities. C. $60,000 under Land and $60,000 under Notes Payable (long-term). D. $60,000 under Depreciation Expense and $60,000 under Notes Payable (long-term).
Equity alliances are less common than non-equity alliances because they:
A. depend on contractual agreements. B. produce weaker ties between partners. C. fail to facilitate the transfer of tacit knowledge. D. often require larger investments.