Why is customer service an important factor in business marketing?
What will be an ideal response?
Business marketers are increasingly recognizing the importance of customer service as a major component of successful marketing strategies. Customer service is often a critical factor used in vendor analysis and can be a key differentiating factor in vendor choice. Core service skills offered with a product can be more important than the product itself.
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The biggest mistake marketers make when auditing a corporate social responsibility program is using both quantitative and qualitative measurements.
Answer the following statement true (T) or false (F)
The relationship between benefits and the sacrifice necessary to obtain those benefits is known as ________________________.
A : teamwork B : customer value C : customer satisfaction D : empowerment
If the British subsidiary of a European firm has net exposed assets of £250,000, and the pound drops in value from €1.35/£ to €1.30/£, the European firm has a translation:
A) gain of €12,500. B) loss of €12,500. C) loss of £12,500. D) gain of £12,500.
MaXoSteel Inc has been supplying steel to Agis Corp, a well-known car manufacturer, for the past three years. Concerned employees at MaXoSteel can directly access Agis' inventory and sales information via electronic data interchange
This allows MaXoSteel to monitor Agis' inventory levels on a real-time basis. The system has worked well for both companies so far and there has never been any delay in the supply of steel. Which of the following steps, if taken by Agis, would most strengthen its supply chain strategy?A) Agis Corp.'s management decides to take strong measures for increasing its safety stock of all raw materials. B) Agis takes measures to add wholesalers and retailers into its supply chain. C) Agis wants to purchase MaxSteel in order to reduce dependency. D) Agis takes measures to directly contact the consumers by removing wholesalers and retailers from its supply chain. E) Agis takes measures to ensure that the information shared with MaxSteel is not shared with outsiders.