Which of the following combinations is used most often on the job today?
A) Written medium, digital channel
B) Visual medium, print channel
C) Visual medium, digital channel
D) Oral medium, digital channel
E) Written medium, print channel
Answer: E
Explanation: E) Most business communication efforts will involve written medium, digital channel with everything from 160-character tweets to website content to book-length reports distributed as portable document format (PDF) files. Business uses of written, digital messages keeps evolving as companies look for ways to communicate more effectively. For example, email has been a primary business medium for the past decade or two, but it is being replaced in many cases by a variety of other digital formats.
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Gemini Inc. earned a net income of $250,000 in the year 2000. What is the revenue that Gemini Inc. earned in the year 2000 if its expenses for that year amounted to $50,000?
A. $350,000 B. $300,000 C. $250,000 D. $200,000
When serving brand loyal customers, which of the following factors is most important for a retailer?
A. Offering only national brands B. Offering only private-label brands C. Offering suitable alternatives D. Offering specific brands E. Encouraging cross-shopping
Oscar drove his 1963 Rambler automobile to the Park & Run, Inc. parking garage. Oscar delivered the keys to the attendant and left the premises. The attendant parked the car. Oscar did not tell the attendant that there was an antique painting valued at $5,000 in the trunk of the car. A thief entered the parking garage, pried open the trunk of Oscar's car, and stole the painting. In this context, identify the correct statement.
A. Park & Run is a bailee to both the automobile and the painting. B. A bailment for the painting was created automatically when Park & Run accepted delivery and possession of the car. C. Park & Run is a bailee only to the automobile, but not to the painting. D. A bailment for the car or the painting was not created since Park & Run did not make an express warranty.
What are two external factors that may cause a company to reconsider its marketing-mix strategy?
What will be an ideal response?