When pioneers set a standard that other businesses entering the market must follow in order to compete, the standard is referred to as a ________
A) competitive lead
B) functional lead
C) dominant design
D) functional design
E) dominant lead
C
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The most common form of marketing organization consists of ________ reporting to a marketing vice president who coordinates their activities
A) zonal managers B) functional specialists C) product managers D) area market specialists E) brand managers
Companies that take a proactive stance toward the marketing environment are most likely to ________
A) develop strategies to change the environment in their favor B) passively accept the marketing environment C) resist organizational change D) discourage innovation E) consider technological advances more disruptive than beneficial
What is the issue price of $200,000 in bonds that sell at 95.5?
What will be an ideal response?
An organizational approach to systems analysis and design is not driven by methodologies
Indicate whether the statement is true or false