Milton Bennett argues that the Golden Rule, do unto others as you would have them do unto you, best applies within a culture or group that has wide agreement on fundamental values, goals, institutions, and customs
Indicate whether the statement is true or false
true
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Many movie directors don't like their creative control contravened by test screenings
Indicate whether this statement is true or false.
A culture consists of individuals who have a shared system of interpretation
A. True B. False
When reporting campaign results to a client, PR practitioners should do all of the following, EXCEPT:
a. Provide face-to-face updates and feedback to client at regular intervals. b. Schedule periodic conference calls. c. Don't use complicated Gantt and Pert charts to confuse the client. d. Email daily or weekly depending upon client preference.
Two guidelines for using the PowerPoint program are __________________________ and _________________________
Fill in the blank(s) with the appropriate word(s).