The Swatch Group markets watches in all price ranges, from the Swatch brand at the low end to luxury brands such as Longines, Blancpain, and Breguet. Which target market strategy does this illustrate?
A) standardized global marketing
B) concentrated global marketing
C) differentiated global marketing
D) psychographic global marketing
E) none of the above
C
You might also like to view...
A company's return on equity is equal to ________
A) net profit divided by retention equity B) net profit divided by value equity C) net profit divided by customer's equity D) net profit divided by owner's equity E) net profit divided by company's liability
Which of the following represents the combined sum of direct labor costs and manufacturing overhead costs?
A) conversion costs B) period costs C) prime costs D) fixed costs
Which of the following is an appropriate label for an activity node?
A. early start B. project manager’s name C. cost of project D. applicable government regulation
Answer the following statements true (T) or false (F)
Most firms elected to define funds in the statement of changes in financial position as cash.