A nonscheduled interview includes all questions and the exact wording to be used with each interviewee.

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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The public relations officers at The University of Little Rock are modifying its campus catalogs to include bright graphics and catchy headlines to lure students to attend their school

They are also using social media extensively to entice prospective students. What led the PR officers to use these methods, and why? a) Competition from online degree programs; the cost is much less with ease of learning from anywhere in the world b) Declining revenues; allocations from state legislatures and federal agencies have dramatically declined c) Increased operation costs; there is a need to maintain a certain standard to meet the competition d) Dwindling pool of prospective students; cost of higher studies and the loan burden is excessive for many students.

Communication & Mass Media

You have worked in various roles like working as a social media coordinator and community manager, and realize it is time to go on your own. How would you approach this?

What will be an ideal response?

Communication & Mass Media

__________ are the rules that govern word order

a. Pragmatics b. Syntax c. Semantics d. Phonology

Communication & Mass Media

Lauren's manager always underestimates her. Sometimes she feels that he purposely insults her in front of her colleagues

The treatment received by Lauren is an example of a) ethical abuse b) sexual harassment. c) emotional labor. d) perceived conflict.

Communication & Mass Media