Discuss three major audience characteristics that should be considered when tailoring your message to fit your audience


Any three of the following can be discussed: age, economic level, educational/occupational background, needs and concerns of the receiver, culture, rapport, and expectations.

Business

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Charging off equipment that cost less than $20 would be an example of the application of:

a. going concern. b. cost. c. matching. d. materiality. e. realization.

Business

By having a global orientation, leaders ______.

a. are less likely to engage with members of other cultures b. will be slow to make negative attributions c. will not need to seek advice from others who have more experience with a particular culture d. are less likely to travel to foreign countries

Business

Of all the various platforms for social media marketing, surveys indicate 96 percent of B2C respondents say their business uses which one as a marketing tool?

A. LinkedIn B. Twitter C. YouTube D. Facebook E. Instagram

Business

Indirect distribution usually requires less investment capital than direct approaches.

Answer the following statement true (T) or false (F)

Business