Which of the following statements most accurately encapsulates the view held by the semiotic tradition?

A. Meaning resides in the words we use to express our ideas.
B. Meaning is achieved when we share a common language.
C. Meanings are passed down from previous generations and do not change.
D. All of the answers are correct.


Answer: B

Communication & Mass Media

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The population of the 22 Arab countries is approximately ______.

A. 51 million B. 175 million C. 372 million D. 504 million

Communication & Mass Media

The area near the top of the frame is conventionally used to suggest

a. power, authority, and aspiration. b. fear, anxiety, and acrophobia. c. the unknown, the fearful, and the unseen danger. d. subservience and vulnerability.

Communication & Mass Media

Which is the best rule to follow about the number of lines and amount of text per line you should include on a slide?

a) Use the 3 second rule b) Use the 1x5x5 rule c) Use the 1x6x6 rules d) Use the 1x7x7 e) Choose the rule that matches you purpose, audience, content, and delivery

Communication & Mass Media

A common way to determine the master statuses of an audience which identifies the particular population traits such as age, country of origin, ethnicity and race, physical ability or disability, religion, and gender, is called:

A. standpoint B. demographic audience analysis C. close-ended questions D. master status analysis

Communication & Mass Media