Which of the following statements is true of the new product development process?
A) The purpose of the idea screening stage is to create a large number of ideas.
B) Under the business analysis stage, if the new product satisfies the company's objectives, the product then moves to the product development stage.
C) A product concept is the way consumers perceive an actual or potential product.
D) The concept testing stage is the stage at which the product and its proposed marketing program are introduced into realistic market settings.
E) Commercialization is the process of inviting broad communities of people such as customers, employees, and scientists into the new product innovation process.
B
You might also like to view...
Which of the following is true?
a. Core competency theory argues that an organization should outsource specific core assets. b. Core competency theory argues that an organization should focus exclusively on its core business competencies c. Core competency theory argues that an organization should not outsource specific commodity assets. d. Core competency theory argues that an organization should retain certain specific non?core assets in-house.
Michael Porter's three generic strategies can be depicted on two dimensions: competitive advantage and product life cycle.
Answer the following statement true (T) or false (F)
The value of a guest experience is equal to ______.
a. the quality of the guest experience; they are the same b. the quality of the experience divided by the costs of all kinds c. the dollar value of the experience to guests d. the price charged for the experience less the cost of goods sold
Evers Company's balance sheet shows a trade name acquired as part of a business combination with a carrying value of $60 million. The trade name has an indefinite life and therefore Evers does not amortize it. Negative publicity regarding the product carrying the trade name has reduced its fair value to $48 million and its value in use to $44 million. The entry is as follows:
a. Loss on Impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16,000,000 Trade Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16,000,000 b. Loss on Impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . .12,000,000 Trade Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12,000,000 c. Loss on Impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,000,000 Trade Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . 8,000,000 d. Trade Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . 12,000,000 Loss on Impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12,000,000 e. Trade Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . 16,000,000 Loss on Impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16,000,000