Discuss the ways in which critics accuse marketing of harming the consumer
What will be an ideal response?
Marketers are charged with causing prices to be higher than they need to be. They are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. Sometimes salespeople pressure consumers to purchase products they neither want nor can afford. Others are accused of selling shoddy or unsafe products. Others are blamed for developing products that become obsolete before they actually need replacement. Last, marketers are accused of delivering poor service to disadvantaged consumers or not making products available to them.
You might also like to view...
Superior image, unique product features, and better service are all examples of ________
A) brand personalities B) brand positions C) perceptual maps D) competitive advantages E) customer touchpoints
Which of the following products would probably use a job order costing system?
A) Pens B) Instant coffee C) Computer monitors D) Advertisements
Use italics to indicate names of aircraft, vessels, and ______________
a. writers b. buildings c. institutions d. spacecraft
To have a client-centered focus as a leader means the leader designs services based on the impact on the agency’s brand and market potential.
a. True b. False