What questions should public relations practitioners be able to answer when considering establishing a Web presence for themselves and their clients?
What will be an ideal response?
As is true of any venture in public relations, "What is the goal?" is the necessary first question to answer. "What content will we include?" is a question that needs answering early on. "What editorial considerations should we be sure to address?" is also important; establishing an editorial process will enhance the site. Attention must be paid to "What design enhancements must we consider?" True, it is on the Internet, but just how interactive should we, can we make it? Measurement, a key element in the public relations process, must be addressed as well. Finally, practitioners must answer the question, "Who will be responsible?"
You might also like to view...
When marketers at Fair & Leigh Inc. selected the Millennials, a demographic group that includes many college students, as an untapped group of potential customers for their new line of products, they were engaging in ________
A) occasion segmenting B) local marketing C) market diversification D) market targeting E) product positioning
The FASB's conceptual framework includes which of the following as financial reporting objectives?
a. Provide information about how an enterprise obtains and uses cash. b. Provide information about how management has discharged its stewardship responsibility to owners. c. Provide information about the economic resources of a firm and the claims on those resources. d. Provide information that includes explanations and interpretations to help users understand the financial information provided. e. all of the above
A company uses activity-based costing to determine the costs of its three products: A, B, and C. The budgeted cost and activity for each of the company's three activity cost pools are shown in the following table:
Budgeted Activity Activity Cost Pool; Budgeted Cost; Product A; Product B; Product C Activity 1 $73,000; 6,300; 9,300; 20,300 Activity 2 $48,000; 7,300; 15,300; 8,300 Activity 3 $88,000; 2,800; 1,300; 1,925 Which of the following statements is true regarding this company's activity rates? a. The activity rate under the activity-based costing system for Activity 2 is $1.55. b. The activity rate under the activity-based costing system for Activity 2 is $18.19. c. The activity rate under the activity-based costing system for Activity 2 is $14.61. d. The activity rate under the activity-based costing system for Activity 2 is $2.93. e. The activity rate under the activity-based costing system for Activity 2 is $2.03.
The belief that a person’s personality is the result of a number of innate characteristics is typical of which approach to personality?
a. Socio-cognitive b. Psychoanalytic c. Trait d. Humanist