Which of the following is a marketing strategy can be used when a given customer segment shows relatively high values for monetary value and recency, but a low value for frequency?
a. An upselling strategy
b. A "We Want You Back" strategy
c. A "Buy One,Get One Free" strategy
d. All of the above
C
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Demetri meets a woman he is interested in getting to know better. When he finds out her name is Tamar, he decides not to pursue dating her because his ex-girlfriend, about whom he has negative feelings, was named Tamar. Demetri’s negative feelings associated with a name are influenced by his ______.
a. field of experience b. culture c. language d. stereotypes
Which of the following is a condition for recording an available-for-sale debt investment?
A) The investor intends to hold the debt security until it matures. B) The investor intends to sell the security in the very near term. C) The investment must be a debt security. D) The investor has the ability to hold the security until it matures.
Mikkelson Corporation's stock had a required return of 12.50% last year, when the risk-free rate was 3% and the market risk premium was 4.75%. Then an increase in investor risk aversion caused the market risk premium to rise by 2%. The risk-free rate and the firm's beta remain unchanged. What is the company's new required rate of return? (Hint: First calculate the beta, then find the required return.) Do not round your intermediate calculations.
A. 12.87% B. 16.50% C. 13.04% D. 12.71% E. 14.36%
When a corporation issues new stock, current stockholders may purchase additional shares before these shares are offered to the public
Indicate whether the statement is true or false