Figure 8-4For an owner of a Wendy's fast-food restaurant, the information in Figure 8-4 above suggests
A. a need to devise a marketing program to win customers from McDonald's and Burger King.
B. McDonald's has fewer "exclusively loyal" customers than does Wendy's.
C. Burger King is closing in on your market share.
D. most of the respondents think of Wendy's as their primary fast food restaurant.
E. Wendy's has an advantage over both McDonald's and Burger King as being the most preferred "second choice" restaurant.
Answer: A
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