Geography, psychographics, and benefits sought are examples of possible segmentation variables used by marketers.
Answer the following statement true (T) or false (F)
True
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________ refers to purchasing through electronic connections between buyers and sellers—usually online
A) E-procurement B) General need specification C) Strategic sourcing D) Proposal solicitation E) Value chain management
Whether a company charges for support or not has no bearing on how an analyst accounts for his or her time.
Answer the following statement true (T) or false (F)
Advertising media costs and availability differ vastly from country to country
Indicate whether the statement is true or false
A product that falls within the fair value zone of a value map is perceived to deliver benefits that are ________ the product's cost
A) greater than B) less than C) equal to D) unrelated to E) diminished by