Vince, a PR professional, has been hired by Rialto Theatres to develop a PR campaign. As part of his research, Vince attends movies at different Rialto locations and times to gain an understanding of what consumers encounter and how they behave. Which research method is Vince using?

a. focus group observation
b. participant observation
c. content analysis
d. in-person survey


b. participant observation

Communication & Mass Media

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Group _____ means that you and the other members are closely connected, are attracted to one another, and depend on one another to meet your needs

A) collusion B) conflict C) cohesiveness D) consolidation

Communication & Mass Media

A(n) ________ speech encourages the audience to take specific action to solve the problem

identified in the speech. A) informative B) rhetorical C) well-organized D) problem-solution

Communication & Mass Media

Perceptions can vary based on

a. feelings. b. smells. c. sounds. d. all of the above.

Communication & Mass Media

Explain what neutral questions are, and provide two examples.

What will be an ideal response?

Communication & Mass Media