Apple’s 1984 Super Bowl commercial was designed to do which of the following?

A. highlight the new features of the Macintosh computer
B. promote the price of the new Macintosh computer
C. make people aware that Apple was introducing a new computer
D. show people how a Macintosh differed from an IBM computer


C. make people aware that Apple was introducing a new computer

Communication & Mass Media

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Mediator Jay opens the session by doing most of the talking. His opening statement is highly structured. This opening statement exhibits a(n) ______.

A. interactive style B. scripted style C. monologue style D. conversational style

Communication & Mass Media

Why does tilting the horizon line destabilize a picture?

What will be an ideal response?

Communication & Mass Media

"Let me say this again. It's so important. First frame the shot, second, focus the camera, then and only then, snap the picture. Don't put the cart before the horse." Which principle of clear explanation is present?

A. Use enumeration B. Use analogies C. Use emphasis cues D. Use repetition E. All of these answers are correct.

Communication & Mass Media

Norms for touching others reflect cultural values

Indicate whether the statement is true or false

Communication & Mass Media