Yellow Pages advertising has witnessed a decline because
A. it does not create any awareness for an advertiser's products and services.
B. it fails to stimulate demand for an advertiser's products or services.
C. consumers have turned to search and online directories to seek information.
D. consumers consider it an unethical marketing practice.
E. it lacks credibility and dependability.
Answer: C
You might also like to view...
Saturn is "a different kind of company, different kind of a car"; the Hummer is "like nothing else." These statements indicate a firm's ________
A) product portfolio B) target market C) positioning D) strategy E) niche
Product warranties are the focus of the ________ Act.
A. Magnuson-Moss B. Lemon C. Sherman D. Robinson-Patman E. Federal Trade Commission
Experience curves may be valid for industrial applications, but have no role in services such as health care procedures
Indicate whether the statement is true or false
If the company's inventory items have declined in value from damage or obsolescence, what effect will the lower-of-cost-or-market rule have on the amount of inventory shown on the balance sheet?Why?
What will be an ideal response?